Technology Feast

According to the ‘Top 100 Global Brands Scoreboard’ the top 50 brands & logo designs in the world are, in ranking order:

Coca-Cola, Microsoft, IBM, GE, Intel, Nokia, Walt Disney, McDonald’s, Toyota, Marlboro, Mercedes-Benz, Citi, Hewlett-Packard, American Express, Gillette, BMW, Cisco, Louis Vuitton, Honda, Samsung, Dell, Ford, Pepsi, Nescafé, Merrill Lynch, Budweiser, Oracle, Sony, HSBC, Nike, Pfizer, UPS, Morgan Stanley, JPMorgan, Canon, SAP, Goldman Sachs, Google, Kellogg’s, Gap, Apple, Ikea, Novartis, UBS, Siemens, Harley-Davidson, Heinz, MTV, Gucci and Nintendo.

You would think that an analysis of all of these logo designs would give us some good commercial logo design tips…

The % below identifies the percentage of these 50 brands that hold to this view:

• The name does not describe the product sold (94%) (ie. in most cases a logo is used to identify a company, not describe what it does.)
• The by-line tag is not included in the logo (90%)
• The font style is clean and clear (84%)
• The logo design uses one colour only (74%) (white & black not counted as a colour)
• The logo design uses letters only without the symbol (74%)
• The logo design is a made-up name or ACRONYM (72%)
• The logo design is rectangular in shape (66%)
• The logo design is one word only (62%)
• The logo design includes the trademark symbol (54%) and is placed in the top right (48%)
• The name is 6 letters or less (52%)
• The name uses upper & lower case (44%) (excluding ACRONYMS)
• The background is filled and solid. (52%)
• The pronunciation includes three sounds/syllables (44%)
• The predominant colour base is blue (40%)

Some interesting findings indeed. Btw, how many logos could you recognise in the header image?